Founding Edition · 500 units · Hong Kong Q3 2026  —  Reserve Now →
Our World Collection Mission Awawa Walk Join Waitlist
Hong Kong · Est. 2026 · The World of Awawa
Founding Edition — 500 units worldwide

Where small lives come first.

Premium pet toys forged from bamboo. Certified safe. Built with a mission. Inspired by the most overlooked creature on the plateau.

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The problem with conventional pet toys

"Virgin plastic. Synthetic dye. Zero certifications. 50 years with nothing changing — until now."

72% of pet toys contain harmful phthalates
0 mandatory safety certifications globally
3wk average lifespan before disposal
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Awawa the Pika
Brand Mascot · Founder
500 Founding edition
units available
Chapter I — The Name

Named after
the overlooked.

Awawa — 鼠兔 — is the call of the Pika, a tiny alpine mammal living at the roof of the world. Scientists measure the health of entire mountain ecosystems by counting Pika populations. When they vanish, everything unravels.

"We named ourselves after an overlooked creature — because we believe everything small deserves to be seen."

awawalab makes toys that honour what pets actually need — and builds them in a way that honours the planet they walk on. Every product is a small act of care. For your pet. For the alpine meadows Awawa calls home.

Material / Feature awawalab Conventional toys
Construction Bamboo fibre Virgin plastic
Certification SGS + OEKO-TEX None required
Pre-use prep Pre-sterilised Wash before use
Packaging Zero plastic Single-use plastic
10
Dogs on our
R&D review panel
0
Plastic in
any packaging
3
Required certifications
per product
Chapter II — The Collection

Toys dogs
actually choose.

Every design approved by our 10-dog review board before it reaches your door.

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AWB-001-S · Small · 16cm
Awawa the Pika
Bamboo fibre shell
Latex core rebound
For dogs 2–10kg
Pre-sterilised
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Founding Edition
AWB-001 · Limited · No. _ / 500
Awawa the Pika
— The Original

Individually numbered. Pre-sterilised at source. Packaged in recycled kraft with Pika Moss ribbon. Open and play immediately — no washing, ever.

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AWB-001-M · Medium · 24cm
Awawa the Pika
Double-lock seams
Recycled PP fill
For dogs 10–25kg
SGS certified
01
🌿
Bamboo Fibre
Construction

Bamboo kun gives bamboo fibre inherent antimicrobial properties — no chemical treatment needed. Odour-resistant, machine-washable, biodegradable. Not a compromise. An upgrade.

OEKO-TEX 100
02
Pre-Sterilised
at Source

Every toy is sterilised before packaging. Scan the QR code inside to watch the full process. Open the box. Hand it to your dog. Nothing else required.

SGS Certified
03
Recycled Fill,
Zero Plastic Box

GRS-certified recycled PP cotton fill. Kraft paper packaging. Soy-based ink. Cotton ribbon. Every component chosen to leave less behind.

GRS Certified
04
🐶
10-Dog
Review Board

No product goes to market without passing our internal testing panel — 10 dogs of different breeds, sizes, and personalities. Real reactions. Real data. Real approval.

In-house R&D
Independently Verified
OEKO-TEX Harmful substance tested
SGS Safety certified
GRS Recycled content verified
10 Dogs Real world approved
Chapter III — The Mission

For every small life.
And the planet they walk on.

500 trees planted at sellout
HK$0 plastic used in any packaging
Year 1 public impact report published
01
🌱
One product,
one tree.

Every unit sold plants a verified tree. Tracked. Reported publicly. Not an offset credit — an actual tree in a certified reforestation programme, starting from unit one.

02
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Advocating for
pet rights.

Active campaigns for improved pet welfare legislation in Hong Kong — public transport access, housing reform, stronger protections. Pets are family. The law should say so.

03
📋
Annual public
impact report.

From Year 1, a transparent accounting of every environmental action — funds spent, land restored, legislation supported. No greenwash. No exceptions. If we said it, you'll see the proof.

"The environment isn't our marketing strategy. It's our operating system."

awawalab's environmental commitment is structural — embedded at product, supply chain, and community level. Competitors can copy our materials. They cannot copy our institutional commitment.

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Bamboo fibre in every product
Zero plastic packaging, day one
📊
Annual verified impact report
⚖️
Active pet welfare advocacy
Chapter IV — The Community

The Awawa Walk.

🐕🌿🗑️
Every month.
Every trail.

Hong Kong country parks, coastal paths, and mountain trails. Bring your dog. Bring a litter picker. Leave it cleaner than you found it.

📅
Monthly, rotating locations

Rotating across all of Hong Kong's country parks and coastlines — because the whole island deserves care, not just the convenient parts.

🧰
Gear ships with your order

Pika Moss branded litter pickers and canvas bags included with select purchases. Your unboxing is your first mission briefing.

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Publicly reported every month

Kilograms collected, trails covered, participants counted. Published on our website and channels. Real data. No spin.

🗺️
Expanding across the Greater Bay Area

Hong Kong first. Shenzhen and Guangzhou follow as the community grows. Same mission. More ground covered.

Chapter V — The Beginning

500 units. Be one of them.

The founding edition of awawalab. Individually numbered, pre-sterilised, packed in recycled kraft with a Pika Moss ribbon. Launching Hong Kong, Q3 2026.

0
Founding Edition Units numbered 001 – 500
88 founding units remaining

One message when units are available. That's all.

HKD 188 Starting price
Q3 2026 Hong Kong launch
S + M Two sizes
3 Certifications